My first real job was as a sales clerk at Marshall Fields in Chicago. I was 16 years old. There I first heard “The customer is always right.” Even more valuable, I observed that some customers were “more important” to business than others. While initially I thought this stature was based on the depth of a pocket book, more imperative was a sense of partnership and loyalty. By choosing to state product preferences, request numerous special orders, and constructively criticize the management rather than go elsewhere, business and client became more bonded to each other.

If that was true for an enormous business, it’s even more so for a humble one. I rely on customer feedback, positive AND negative. Here are a few of the changes I’ve made because of your feedback.

NEW PHOTOGRAPHY PRODUCTS AND SERVICES OFFERED, THANKS TO YOUR HELPFUL FEEDBACK.

Offer a large selection of albums * Discount clone albums * Sell Originals (formerly negatives) * Offer less expensive sessions with talented Associate Photographers * Make ordering easier for friends and family by posting an online gallery * Keeping galleries private on request * Re-releasing the images on request * If custom prints are not necessary, a print discount applies during the first month of on-line proofing * Same day slideshows displayed at the event * Images posted to your iPod * Use of images on your website * Fine Art Holiday, Thank You, Baby Announcement, and Save the Date cards

Have you noticed another change? Please post it in “comments”.

Keep your feedback coming and keep coming back!
Inspired?

Thank you. The Management.